Pete Bowen's site
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Pete Bowen here. I help make Google Ads more profitable.

I recently put my best thoughts on the subject into a book Profitable Google Ads. You can download a free copy at the bottom of this page, or buy the paperback here.

I love talking with business owners and fellow PPC professionals. Please contact me if you've got questions or just want to geek out about this thing we do.

I currently live in Gran Canaria - a warm island in the Atlantic - where I start most mornings with a surf. But, enough about me.

Topics you'll find on this site

Agency insights

Thoughts, lessons and practical advice for Google Ads agencies, freelancers and consultants. Subjects include finding and managing clients, building tools, business strategy and staying relevant.

Conversion tracking

Understand what happens after someone clicks your advert. Subjects include offline conversions, CRM integration, attribution, auditability and marketing instrumentation.

Essays and thinking

Articles about marketing, engineering, AI and problem solving that don't fit neatly into the other topics. These are some of the ideas and experiences that have shaped how I think.

Google Ads for lead generation

Learn how to use Google Ads to generate profitable leads. Subjects include campaign strategy, bidding, targeting, optimisation and the challenges of running lead generation campaigns.

Landing pages

Things I've learned about high-converting landing pages. Subjects include copywriting, page structure, forms, trust, conversion rate optimisation and user experience.

Lead quality

Understand why some leads become customers while others don't. Subjects include diagnosing poor leads, qualification, filtering junk leads and improving the feedback you send to Google Ads.

Sales Process

What happens after a lead has been generated determines if Google Ads is profitable. Subjects include first contact, follow-up, quoting, lead nurturing and turning more enquiries into customers.

Latest articles

Most Google Ads Problems Aren't Google Ads Problems
If my writing resonates with you, I'd like to give you a copy of my book, Profitable Google Ads. The book was written for business owners, but many PPC professionals have found it valuable too.
Before you download it, what describes you best?