Chaos. That's a word I heard three times this week.
I've been speaking with small business owners who wanted to see if SalesMotor - the sales automation system I built - was a good fit for their businesses.
I was surprised when three of them used the same word - chaos - to describe how they currently handle leads.
It's overwhelming.
They know they should be responding faster. They know they should be following up. They know that not doing this is costing them sales. But sales is only one facet of the business. Every other facet is also competing for their attention.
I've known two of the three for at least 15 years. I respect them. They're smart, hard working and they've managed to stay in business for many years. They've survived two global economic crashes and a pandemic. They're doing a lot with limited resources.
Nobody starts a business to fast-track a heart attack. So we were speaking because they'd hoped that SalesMotor would bring calm to their chaos.
Two of the business owners saw the potential immediately. SalesMotor allows them to run their sales process the way they know they should, but have been too busy to be able to. With it they can:-
They signed up right away.
The third meeting was different. It was with the business owner and his IT guy. The owner seemed to get the potential, but the IT guy was disappointed.
He wasn't interested in anything except 100% automation of everything. For example:-
The longer the conversation went on, the more obvious it was that he wasn't going to settle for anything that didn't do everything. I wasn't surprised when they told me they would "think about it".
I don't mind not making a sale if we're not a good fit for each other, but I felt sorry for the business owner.
You see, the 100% everything system doesn't exist. It will have to be custom-built. That's going to take forever and it'll cost a bomb.
The business will still be chaotic in a year's time. Can you imagine how much another year of missed sales is worth?
The truth is that when it comes to improving the sales end of the business 50% better today beats 100% perfect never. And while I understand the dream of a fully-automatic sales machine the simple fact is that you’ll make more sales today if:-
You don't need perfection. You just need something that helps humans do better.
I offer 1-to-1 mentoring and consulting. You’ll get help, advice, support and answers without having to commit to a long-term contract. Details here.
Over the last few years I've done deep work with a handful of clients to increase the number of sales they made from their Google and Facebook leads. I've put what I've learned into a 9-lesson email course.
You’ll learn:-
My experience has been that it will deliver more sales if:-
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